On the basketball court, Jerry West wasn't driven by fame or fortune.
His thing was competition.
It made him iconic in his playing days with the Los Angeles Lakers from 1960 to 1974 — so much so, he turned into the logo of the National Basketball Association.
"I loved to compete," West, 74, told IBD. "It was just such a part of me. The appeal was the competition. I just didn't want to lose and that's why it hurt so much to lose. My passion is always to be competitive, and that's never going to change."