NHL Dallying With Irrelevance

NHL Dallying With Irrelevance

As the NHL lockout lurches toward the point of no return, warnings are multiplying that the parties are trifling with something very breakable: fan attachment to the game.

Several polls conducted in the past 10 days have found mounting pessimism and indifference among fans, a Toronto corporate branding consultancy discovered the bond between the NHL and Canadian hockey fans may be stretching past the breaking point.

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