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NHL Dallying With Irrelevance

John Lehmann/Globe and Mail

As the NHL lockout lurches toward the point of no return, warnings are multiplying that the parties are trifling with something very breakable: fan attachment to the game.

Several polls conducted in the past 10 days have found mounting pessimism and indifference among fans, a Toronto corporate branding consultancy discovered the bond between the NHL and Canadian hockey fans may be stretching past the breaking point.

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