Tweet Nothings? Careless Posts Costly

Tweet Nothings? Careless Posts Costly

It’s past the time to wonder whether athletes understand how Twitter works. It’s not that hard, especially for them, the generation in large part that created it.

In a nutshell: With few, very specific exceptions, what you post, everybody sees. Not just your identically knuckleheaded friend. Everybody.

Here’s a better question, and maybe less condescending: Do these athletes just not care? Is knowing that their small-mindedness is on display for the whole planet to observe part of the attraction? Are they’re so self-absorbed, so incapable of getting over themselves, that they enjoy it, and to hell with the consequences?

Can’t rule that out. Not anymore.

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