Despite Ejection, Durant Is a Nice Guy

AP Photo

Back in December, Nike launched one of Wieden + Kennedy's more humorous recent campaigns. The campaign is an attempt to convince us that Kevin Durant is not nice despite the fact that he's totally nice. It seeks to differentiate the player from the person. The campaign trumps up KD's off-court decency while trying to convince that on the court KD is as nasty as Kobe Bryant, Carmelo Anthony or any other deadly scorer.

But it's a lie, and Wednesday showed us why. Durant earned the first ejection of his career as the Thunder lost to the Nets, losing his cool on a pretty standard moving screen call.

My first thought: Dang, Nike is really going all out on this campaign. They even convinced KD to be not nice for one night!

But here's the truth: KD is nice. An...

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