RealClearSports
Advertisement

Earth to Blatter: U.S. Soccer on Upswing

AP Photo

A sport is not a business. You can make a business out of a sport, in the same way you can make a business out of sex or alpaca hair or tomatoes,1 but you'll be selling something that's tangential to the sport itself. The NFL doesn't sell "football"; it sells access to the best football players. Fans buy that access in the form of game tickets. NBC buys it in the form of broadcast rights, then airs the game to attract a TV audience whose sports-captivated attention it can sell to a sports-advertising firm hired by Gatorade, which is selling a drink people might choose to consume while playing a...

Read Full Article »

Recommended Articles

Best of 2012, From Bolt to Linsanity

Jason Gay, Wall Street Journal - December 29, 2012

Merry Season's Hangover—or whatever feeling you're feeling, mirthful holiday friends. If you gave out holiday prezzies—that's annoying for "presents"—are all the prezzies unwrapped? Did you get what you wanted? Are you... more »

Man U Survives Tense Brush With Danger

Peter Berlin, Sports Illustrated - December 27, 2012

Five English Premier League thoughts that are loaded with Christmas fun: 1. Breathless in Manchester: Alex Ferguson, so irate a little while earlier, could afford to smile when he faced the microphone after Manchester United... more »

Man United's Win Classic and Controversial

Henry Winter, Telegraph - December 26, 2012

This was an error-riddled, controversial and utterly compelling game. Newcastle United led three times but Manchester United kept fighting, kept clawing their way back into contention and winning with a 90th-minute goal from... more »

2022 Cup: Never Too Early to Worry

Shuaib B. Ahmed, New York Times - December 25, 2012

Every four years, soccer fans around the world revel in what has been called the biggest sporting event on the planet — the World Cup. The 32-team, 2014 tournament in Brazil is less than two years away. Russia is next in 2018.... more »