Lust For Game Allows EPL to Raise Prices

AP Photo

The moment Manchester City returned 912 tickets, priced at £62 a pop, for Sunday's trip to Arsenal, the nostalgics become futurologists. There were predictions of a growing fans' backlash. An overdue realignment in the relationship between club and supporter. A line in the sand.


The broader evidence, alas, does not yet back that up. Despite a raging recession, galloping ticket prices and the growing predictability of the Premier League, fans are still flocking to stadiums, buying the merchandise; sucking it up.


The extent of fan – what is the right word? Loyalty? Lust? – for football in the modern era is staggering. Between 1983-84 and 1988-89, as Britain boomed, top-flight attendances averaged under 20,000 for four out of six seasons – yet...

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