Nike, McIlroy Take Long Perspective

Zuma Press

What do you get for $100 million? By spending that kind of money on an endorsement deal for Rory McIlroy, Nike NKE -0.36% hoped that it was buying the ability to talk to a highly competitive global market comprising 55 million golfers with the current generation's most charismatic player for a mouthpiece. But first, Nike has to hope that McIlroy's form improves. Quickly.

The 23-year-old from Northern Ireland, whose deal with Nike is reported to be worth at least $100 million over the next...

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