Give the Kids Some Money, Already!

AP Photo

Two days after the Heisman Trophy ceremony in New York, some Houston area sporting goods stores began selling maroon T-shirts superimposed with a depiction of the famous bronze statue.


It seemed like a good holiday gift for the Aggies in my family, but when I returned to my neighborhood store a few days later, the T-shirts were sold out. A clerk called and found that to be the case at other stores as well.



Neither could I find the T-shirt still available online.


So I started wondering where the money went from the purchase of those shirts.


Primarily, I was told by one marketing expert, it went to the Heisman Trust and Texas A&M. I assume the sporting goods stores, the manufacturer, the designer and even...

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