RealClearSports
Advertisement

Chrysler, Taco Bell Winners in Ad Bowl

AP Photo

Oprah Winfrey and a wrinkly senior named Bernie Goldblatt helped Chrysler and Taco Bell win the advertising battle at Super Bowl XLVII Sunday night amid a power outage at the New Orleans Superdome that interrupted the game.

 

Taco Bell has a Super Bowl ad this year that uses a Spanish soundtrack. The ad features a group of elderly folks enjoying a night on the town.

 

Chrysler Group LLC., which enlisted Ms. Winfrey to do the voiceover in a touching Jeep spot that paid tribute to the troops, was one of the big game's most liked commercials, according to advertising executives and consumers surveyed by The Wall Street Journal.

 

"I got goose bumps; I was on the verge of crying," said Tom Geary, a 60-year-old mechanical contractor from...

Read Full Article »

Recommended Articles

Kaepernick Shoots Straight With Pistol

Vic Tafur, San Francisco Chronicle - February 1, 2013

Colin Kaepernick doesn't like when people call his college offense - the pistol - that the 49ers now use at times "gimmicky." "It's effective" he said. Well, back when former Nevada head coach Chris Ault was conceiving it in... more »

Who Will Win Endorsement Game?

Tom Van Riper, Forbes - February 3, 2013

As Super Bowls go, this year’s Ravens-49ers matchup is pretty short on player marketing muscle. There’s no Tom Brady, Peyton Manning or RG III. There’s also no super-flashy runner. The subjects of the game’s top story... more »

Physically Imposing 49ers Should Win

Monte Poole, Oakland Tribune - February 3, 2013

NEW ORLEANS -- In the hours after the 49ers bounced Green Bay out of the playoffs, bracingly candid Packers star Charles Woodson realized not only that the better team had won but also understood why.The 49ers were much bigger,... more »

Ravens' Lewis Seeks Triumphant Final Act

Erik Brady, USA Today - February 1, 2013

Ray Lewis wants a storybook ending in Sunday's Super Bowl. Win the big game, two-step one last glorious dance and saunter slowly into the sunset — or, as Saturday Night Live suggested, ascend into heaven from the 50-yard... more »