Cowboys Losing Generation of Fans

Cowboys Losing Generation of Fans

LeBron James couldn't believe his bad luck. Since the Heat were scheduled to travel Sunday evening — and since the club's private charter doesn't have Wi-Fi or satellite television — there was a chance he would miss some if not all of the Super Bowl.

“How disgusting is that?” he asked reporters.

Disgusting, all right.

James said he would leave with the team from Toronto if he had to. But he also said he would have risked missing the Heat's game Monday in Miami if his favorite team had been in the Super Bowl. His Cowboys.

There was never much chance of that happening. Still, this story brings up something that should worry Jerry Jones, and it's about the shelf life of popularity.

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