When an assistant referee fails to spot a ball crossing the line, supporters react with anger or amusement but few genuinely think the man with the flag is actually on the take.
One of the many selling points of the Premier League in the global rights market is its reputation for honesty, for a perception that any mistakes made by players or officials stem from incompetence rather than illegality.
It is this image of sporting integrity that helps keeps the broadcasting billions rolling in.
It is hard to countenance the possibility that match-fixing is rampant in English football, certainly not at the elite professional levels, yet the price of continued prosperity and probity is eternal vigilance.
Even if the sea looks warm and inviting sharks can still lurk beneath the placid surface.