Businesses Can Learn From the 'Butler Way'

Businesses Can Learn From the 'Butler Way'

Over the better part of the last decade, no team has captivated the attention of sports fans across the country like the Butler University Bulldogs. A living embodiment of the mythical Hoosiers, the small school in Indianapolis has risen to the echelons of college basketballs elite over the last several years using modest resources and a budget substantially less than those teams it defeats on a regular basis. Time and again the Bulldogs manage to win games they shouldn’t with a roster of players who received little recruiting interest from blue-blooded programs like Duke and Kentucky. All the while, behind the curtain stands their mysterious young coach, Brad Stevens, concocting his next delightful magic trick.

While many have offered their own fleeting opinions as to why Butler has been so successful, the true answer has remained an enigma. To begin to unravel the mystery, one must dive deep into they culture of the school, athletics program, coaches and its players.

Read Full Article »
Comment
Show commentsHide Comments

Related Articles