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NFL's Stance on Safety Is a Big Lie

AP Photo

Suppose you work for Phillip Morris. Er, Altria. Whatever. And suppose you're making a commercial, highlighting advances in cigarette filter technology. The theme is forever nicotine. The target audience is moms, kids, potential customers, anyone with a sneaking suspicion that smoking might be, you know, bad for them. 

 

 

Crazy, right? 

 

Anyway, you need celebrities. Familiar faces. Names viewers can trust. Like Walt Disney. He was a smoker. As was Paul Newman. And Peter Jennings. Thing is, all three men died of lung cancer. With that in mind, would you still include them -- well, actors portraying them, touched up with a little digital magic -- in your spot?

 

No?

 

Congratulations. You're officially less...

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