UFC Cashing in on Rousey Mania

UFC Cashing in on Rousey Mania

UFC president Dana White took the podium at the start of the UFC 157 news conference Thursday and all but stuck his tongue out at the media.

White takes criticism, real or imagined, very personally, and questions about whether the public would buy a main event between two women rankled him.

It was White who decided in December to name Ronda Rousey his women's bantamweight champion and have her defend the belt in the main event.

He said Thursday that he expected the Honda Center to be sold out. On Friday, he said the paid gate had already surpassed $1.4 million. The last event in the Honda Center, the heavyweight title match between Junior dos Santos and Cain Velasquez at UFC on Fox 1 on Nov. 12, 2011, did a $1.1 million gate.

White never talks about pay-per-view sales, though he said Thursday early trends are better than most anticipated.

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