It may have started out as an insult, but now the Yankees have staked their claim to being branded the “Evil Empire.”
Trademark judges ruled an entrepreneur cannot register the phrase “Baseballs Evil Empire,” a term that has been used to describe the Bronx Bombers since 2002.
“The record shows that there is only one EVIL EMPIRE in baseball and it is the New York Yankees,” the judges wrote in their decision earlier this month.
A company registered as Evil Enterprises Inc. sought exclusive rights to sell clothing like T-shirts, jackets, pants and hats branded with the “Baseballs Evil Empire” slogan.
The business aimed to target customers looking for Yankees merchandise by claiming: “If you are passionate about the New York Yankees then you have come to the right place.”
Major League Baseball objected to the trademark application on behalf of the Yankees, saying the team had claims to the phrase.