Changing Redskins' Name Not That Easy

Changing Redskins' Name Not That Easy

Daniel Snyder owns the Washington Redskins, but even he couldn’t change the team’s name without a complicated, and possibly lengthy, process that might include winning approval from both the NFL and some of its many sponsors, according to experts on the way the nation’s most prosperous sports league conducts its affairs.

 

The financial stakes in such a move by one of pro football’s most valuable franchises would be considerable for the 32 NFL owners, who have a revenue-sharing agreement that covers much of the more than $9 billion the league generates annually.

“The unique dynamic of professional sports is that teams essentially give up some of their rights as far as names and trademarks to the league as part of the joint venture,” said Gabriel Feldman, director of the sports law program at Tulane University. “While an individual team owner makes business decisions primarily affecting the one team, there are also decisions made by the league and the other owners that tend to affect the league as a whole.”

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