Diversification Attempt Backfires at Daytona

Diversification Attempt Backfires at Daytona

DAYTONA BEACH, Fla. – Give NASCAR credit for this, the racing circuit continues to attempt to diversify its fan base.


This year, in a continued effort to show racing fast cars should appeal to more than just its traditionally white fan base, the circuit brought in African American celebrities such as recording artists 50 Cent and T.I. and future Hall of Fame NFL star Ray Lewis to the Daytona 500. It's a long way from the traditional slate of country singers.

Yet even with the best intentions, the intended message may not be getting out.

"Damn, I don't see no black people lol," 50 Cent tweeted Sunday after arriving at Daytona International Speedway.

That was about the last message NASCAR was hoping to have hammered home to 50 Cent's nearly eight million followers.

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