My Sunday NASCAR ritual the past 10 years or so can best be described as this: Channel surf until the last 20 laps. Watch.
Sure, it was the Daytona 500, but Sunday was the first time in a long time that I watched a full NASCAR race.
I wasn't alone.
Overnight ratings were up 30 percent, with some serious gains in the larger markets.
Striking closer to home was the fact that my Twitter feed was filled with people who were surprising themselves and those around them by sticking with the race.
Danica Patrick surely helped. She was in the top three for more laps than any other driver on race day.
But will the fans who sampled...
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Dan Wetzel, Yahoo! Sports - February 21, 2013
DAYTONA BEACH, Fla. – After winning pole position for Sunday's Daytona 500, the public focus and the fan pressure to win the Great American Race has descended on Danica Patrick.
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Bob Pockrass, Sporting News - February 22, 2013
DAYTONA BEACH, Fla. — Danica Patrick, likely the lightest Sprint Cup driver, drives a car that might be 30 pounds or so lighter than most of her competition.
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Sally Jenkins, Washington Post - February 22, 2013
When a stock car is running at 196 miles per hour, it’s impossible to tell whether the driver is a man or a woman: The driver is just a blur without a trace of specific character to the rest of us awed bystanders. It’s one... more »
Jeff Gluck, USA Today - February 25, 2013
DAYTONA BEACH, Fla. — Even James Franco knew this was Danica Patrick's Daytona 500.
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Heather Tucker, USA Today - February 20, 2013
Everyone knows where Danica Patrick will start in Sunday's Daytona 500.
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