What March Madness Can Teach NBA

AP Photo

Of all the pro sports, the NBA has the strangest relationship with its college game. It has neither football’s symbiosis nor baseball’s integration. Every fall and winter weekend football fans can gorge themselves with games, while baseball fans have all summer to track prospects. Unfortunately, basketball fans are torn between college and the pros. And once March comes, the NBA’s competitive deficiencies are exposed. 


Unlike the NBA playoffs, the NCAA Tournament is defined by drama: games decided in the final seconds, upsets, and Cinderella stories. Moreover, the uncertainty couples with betting has the powerful effect of attracting casual fans in droves. Doubters need only Google “March Madness” and “office productivity” to see the investment...

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