NHL Trying to Get Beyond Local Audiences

AP Photo

There’s a playoff battle going on right now for the attention of sports fans in Canada and the United States. In one corner, the NBA playoffs, with popular commentators like Charles Barkley, known stars like Carmelo Anthony and major surprises like the savvy Stephen Curry. And in the other, the NHL’s chase for the Stanley Cup–started two weeks late due to a labor lockout and suddenly coming up square against a higher-rated sport.

In hockey loving, playoff crazed cities like Minnesota‘s Twin Cities and Toronto, that’s the big show. But as the NHL looks to energize a surprisingly large pool of viewers who fall in the middle of the spectrum between diehard and ice-hater, hockey is doubling down on its Cup’s brand equity in an attempt to...

Read Full Article »

Recommended Articles

Can't Get Too Much of Stanley Cup Playoffs

Brandon Worley, SB Nation - May 7, 2013

For what seemed to be the fourth time in the past week, I found myself angry that I could not perfect a way to realistically watch four hockey games at once. The NHL has done a wonderful job at attempting to space out playoff... more »

Despite Win, Pens Need to Get Smart

D. Kovacevic, Pittsburgh Tribune-Review - May 6, 2013

UNIONDALE, N.Y. — Are these guys stupid? Really, for all else that swirled through this seesaw Game 3 between the Penguins and Islanders, for all the exhilaration of the playoff-starved home crowd as their side overcame a late... more »

A Series in Search of Goalies

Sarah Kwak, Sports Illustrated - May 8, 2013

Well, it turns out that the 5-0 blowout from Game 1 between the Pittsburgh Penguins and New York Islanders was a pretty misleading opening act. Since that game, which the Penguins dominated, each meeting has been a wildly... more »

Leafs Looking Shaky Against Bruins

David Shoalts, Globe and Mail - April 29, 2013

It is only fitting the Boston Bruins fell to the Ottawa Senators on Sunday night, thereby ensuring the Beantowners will play the Toronto Maple Leafs in the first round of the NHL playoffs. After all, why should the Leafs give... more »