Big 12 commish Bob Bowlsby took the NCAA to the woodshed Monday and has enjoyed almost universal praise as a result. This is mostly because the NCAA has become a four-letter word in every sense publicly; viewed as an inept and corrupt entity whose sole purpose is to profit off the work of 18-to-22-year-olds and whose only contribution is to conduct witch hunts of said athletes unless contributing their letters to the name of the basketball tournament counts.
So any takedown of this organization is guaranteed to be widely praised, and this is especially so with one as thoughtful and forthright as Bowlsby’s.
The very dark days of former commissioner Dan Beebe, which were best known for an outstanding fake Twitter account, the Big 12 finally appears to be in good hands.
That said, let us slow this roll about how Bowlsby and his compadres from the SEC, Big Ten, ACC and Pac-12 finally have had enough, finally want to bring real and lasting change to the NCAA, finally decided to speak truth to the power of NCAA.
They are power. And the only truth they speak is the one that benefits them and their bottom lines.