Psycho and Oil Can: What's in a Baseball Nickname?

Psycho and Oil Can: What's in a Baseball Nickname?
AP Photo/Matt York, File

Baseball's latest genius marketing scheme is a weekend full of games between teams wearing "colorful" uniforms with players' nicknames on the back.

The joint production of Major League Baseball and the MLB Players Association was conceived to let fans in on players' personalities evidently becausemost of the marketable sports figures these days are either currently playing in the NFL or NBA, or named Michael Jordan.

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