As Football Returns, Vendini Expects Ticket Buying Uptick
Who would have guessed that in the grand scheme of purchasing tickets that the month and day of the week, not to mention the platform in which they are purchased, could actually play a very crucial role in when and how many tickets are bought? Well, according to Vendini, a live event software solution provider, this is indeed the case, with some very intriguing in-depth statistics backing their claim.
First off, the month can be a very telling, believe it or not. Vendini has gathered that the two busiest months for buying tickets are October and November, which, according to the numbers, produce 20 percent more in ticket sales compared to the average month. This actually makes a lot of sense if you really think about it, as these are the two months leading into the always-anticipated holiday season. With people wanting to secure gifts for their loved ones in advance, that would make October and November the prime months to accomplish that goal, so when people are thinking about tickets as a potential gift, it’s only academic that they then acquire those in the weeks prior to the giving-and-receiving time of year.
Furthermore, this particular juncture is also a critical time of the year for sports. In October and November, football -- both at the pro and college levels -- is in full swing, and considering this is more likely the most popular country in the U.S., that means tickets will attract the most attention, especially for the most important games in the latter portion of the season leading into the playoffs. The NBA and NHL are also getting underway at the same time, too, as fans begin their search for tickets throughout the campaign.
On the other end of the spectrum, January and May are the two lowest-selling months for tickets, with about 15 percent less sales than other months. With both being spaced out at different points in the calendar year, this could be attributed to a variety of reasons. Concerning January, this is typically when the shopping splurge for the holidays is over, so in turn, customers will decrease their spending habits, even if just temporarily. Meanwhile, in May, this is one of the lesser active times of year in terms of sports, as football has been wrapped up for months, while basketball and hockey are in the latter stage of their postseasons, respectively. Once those are done, baseball is the only viable option left, and with each team playing 162 games a year -- at least twice as much as any other professional sport -- there’s no rush to scour for baseball tickets, especially in advance when people often buy tickets the day of games as well.
The day of the week also has a say in ticket activity, particularly on Fridays. It is on this day that around 40 percent more tickets are sold when comparing it to the weekly average, which could be due to a number of issues. One, people might be looking ahead to their weekends, and thus, are looking to secure their plans in the form of tickets for events coming up in the immediate future. Two, when it comes to Fridays, whether it be at home or at the office, this is the day people tend to drift off from their usual work habits, and as a result, will look for other activities to distract them, such as buying tickets or simply doing some sort of online shopping. This is seemingly human nature, so it only makes sense that Fridays feature the most ticket activity out of any day of the week.
Meanwhile, Sundays, probably unsurprisingly, are comprised of the lowest number of ticket sales. In fact, it’s so significant that Vendini has discovered that on Sundays, 75 percent less sales compared to the regular weekly average. Given the fact that is most people’s day for relaxation and doing whatever they please, this shouldn’t be much of a surprise either, and the numbers clearly support that. is the day to lounge around and pretty much get nothing done, and that clearly reflects in Vendini’s in-depth statistics.
Lastly, it has been concluded that these days, most customers are making their ticket purchases online. That’s literally the case, as they determined that more than half of people are now buying their tickets in this fashion, probably due to the convenience and ease of the whole technique. In this era where seemingly everything is attainable within a few clicks, people are apparently opting for the convenience factor, being able to seek out tickets from the comfort of their own couch, rather than going to a location and then having to buy tickets. People also don’t mind the process of having tickets e-mailed to them to print out. Vendini founder and CEO Mark Tacchi actually acknowledged that this has evolved into “easily the biggest trend the industry has seen over the past 10 years,” although he also believes that this facet will ultimately be overtaken by mobile sales.
After all, the act of purchasing tickets is always evolving over time, and with Vendini right on top of all the latest trends and tendencies, they’ll have a tight beat on what’s about to unfold within the industry in the future.