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October 15, 2008
by Ryan Hudson
The next time you play Madden 2009, you might notice something different: Barack Obama advertisements.
The Obama campaign has purchased space in the popular Xbox 360 game "Madden NFL 09″ and nine other titles by video game maker Electronic Arts, said Holly Rockwood, the company's director of corporate communications.
Only gamers playing online in 10 states can see the ads, which appear as stadium signage or billboards, Rockwood said. (The ads are downloaded when gamers log on to the Xbox Internet service.) Unsurprisingly, all 10 states are swing states: Colorado, Florida, Iowa, Indiana, Montana, North Carolina, New Mexico, Nevada, Ohio and Wisconsin. President Bush won all of those states in 2004 except for Wisconsin.
The ads began running Oct. 6 and will be visible until Nov. 3, the day before Election Day, Rockwood said.
Obama's ads will appear in other EA games, including "NHL 09" and "NBA Live."
It is not yet known if John McCain will respond in similar fashion, most likely by running advertisements in The Oregon Trail.