Warning notice to LeBron - I don't know what you are doing on January 18th that we are supposed to "brace ourselves" for, but I hope you know what you are doing.
Most likely, LeBron is entering some new business, but this can certainly can end in failure. An example of how much of a failure it can be, look no further than "Gary Payton Wireless." You probably don't remember the failed business venture from "The Glove" so here is a video to remind you. And yes, that is Kato Kaelin as the other guest on the show.
So LeBron, if you are coming out with LeBron Wireless, or the LeBronstation Gaming System, or LeBron's Gourmet Mustards, or anything equally out of your realm of expertise, maybe you should reconsider.