You may have rubbed your eyes in disbelief over your Cornflakes this morning if you saw the picture of the elevated 'stand' at Centurion.
After having cameras beaming down pictures from spaceship-style balloons, the marketeers have gone one step further and put a table and chairs for 22 fans 100 feet in the sky, all supported by what one trusts is a particularly sturdy crane.
But could you really relax and take in the view, never mind the action? And what if you became really engrossed in conversation with your neighbour, and leant back forgetting where you were?
I'm not sure it's going to catch on over the skies of Lord's or the SCG, but it shows that the commercial side of the game continues to reach new heights.