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MLB Insights


July 29, 2009 3:25 AM

Pirates Fail In Bid To Give Free Tickets To Their Fans

It seems the Pittsburgh Pirates cannot do anything right.  Faced with brutal ticket sales for an upcoming series against the lowly Nationals, the Bucs marketing department came up with a "You Score As The Bucs Score" campaign.  I do not know about you, but I would rather have my "scoring" tied to something other than the Pirates offense, which ranks thirteenth in that National League.  Either way, the point of the promotion was that for each run the Pirates scored in their weekend series against the Diamondbacks, fans would receive $1 off of a $24 dollar ticket to a game against the Nationals. 

While they did bust out in game one, scoring ten runs, they were shutout the next two games by Doug Davis and Max Scherzer.  This left fans with a $10 discount to a game of their choice versus the Nats.  I think this is a slap in the face to the fans.  Pittsburgh is only averaging 19,074 fans per game, which is fewer than 50% of their capacity.  I understand that their ticket sales against the Nationals are going to be brutal, but the fact is they are not going to sell out against ANYONE.  Why make the promotion available only for a game against the worst team in the league?  You are not going to lose any revenue if you offer the promotion for the series' against Arizona or St. Louis that are coming up.  You are putting a crappy product on the field; at least let your fans see a good visiting ball team for a discounted price. 

Also, why tie the promotion to your little league offence?  You know they are not going to score many runs, and the promotion will probably just tick fans off.  Why not make it something like $5 off for every hit Freddy Sanchez gets, $4 off for each strikeout Paul Maholm gets, or get a free ticket if Matt Capps serves up a home run.  Ok, maybe the last one is not the best idea. 

The first point I am trying to make is that organizational mediocrity is contagious, and spreads from baseball operations.  Poor performance on the field leads to terrible promotional ideas like this.  If you put a winning team on the field, you do not have to worry about embarrassing yourself with promotional campaigns like this.  The second point is give your fans something they want.  No amount of a discount is going to make someone excited about watching a meaningless Pirates-Nationals contest.  Baseball is a business like anything else, and people do not buy something they do not want just because it is discounted.  Pride.  Passion.  Pittsburgh Pirates.  Maybe twenty years ago.

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