2K Sports is offering $1 million for the first player who pitches a perfect game in Major League Baseball 2K10. From Darren Rovell:
When a player starts a game, he or she will be able to go to default settings (including All-Star mode) that will automatically qualify him or her should he pitch the perfect game. If a player accomplishes the feat, a code will pop up and if 2K Sports verifies that the player is the first one to do so, he or she will win the $1 million in a lump sum payment.
Where was this type of promotion when I was playing the first Madden? I won the Super Bowl like every year with the 49ers. I even ran around the field for an entire quarter before scoring. Despite blazing that trail for future success in the video game market I don't even get a benefits package. You should see the calluses on my thumbs! This was well before the more ergonomic controllers that protect against that sort of thing.