RCS Sidelines

July 7, 2010 5:52 AM

LeBron's Ego Knows No Bounds

LeBron image.jpgAnd the winner of the LeBron James sweepstakes is...ESPN! ESPN reported that James will announce his free agency decision Thursday during a one-hour special at 9 p.m. on their network.

LeBron might be the most talented player in the NBA but he's also the most egotistical. His people are setting up an hour special on ESPN to announce his decision? I'm surprised there wasn't an hour special opposite Game 7 of the NBA Finals in which LeBron discussed his thought process heading into free agency.

Let me get this one little piece of information out of the way first - ESPN's Chris Broussard is reporting that James' group requested special sponsorship for the program with the profits going to the Boys and Girls Club of America. That's great. But pardon me if I'm a bit skeptical and believe that's just an attempt to stave off any criticism of this manufactured event.

It's clear LeBron loves media attention - but only when he controls it. Let me remind you of what happened nearly one year ago today. It was July 6, 2009 at LeBron James Skills Academy where, then sophomore from Xavier, Jordan Crawford dunked on King James. The tapes were quickly confiscated, allegedly to protect his image.

I love watching LeBron play but the more I read about him, the more I realize the only team LeBron plays for is his own. It's all about creating his image and legacy by controlling his situation. The other big free agents are still waiting for him to make a decision and he loves it. He has the control and power and that's ultimately what he cares most about.

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