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The Pit Stop


July 25, 2007 2:37 AM

Would You Like Fries with That, Sir?

Matt Kenseth has announced his official retirement from the number 17 Busch Series car, saying he wishes to fulfill other opportunities that have been presented to him by his sponsor, Arby's. Kenseth's new job? Drive-thru order taker!

"I believe I have a future in customer service," said Kenseth of his new position in the company.

Ok, not really. But the next time you pull up to an Arby's drive-thru window, you may indeed be talking to Matt Kenseth. He will be making a surprise appearance at one of Arby's restaurants on Saturday. Guess the right Arby's and you might have the chance to place that order for that roast beef sandwich combo meal with a NASCAR champion!

The official press release from Arby's:

ATLANTA (July 18, 2007) – Ladies and gentlemen start your engines! NASCAR driver Matt Kenseth will make a surprise appearance working the drive-thru at one of Arby’s 3,600 restaurants nationwide on July 26, 2007 from Noon to 2:00 p.m. It’s up to you to find him.

With Matt’s busy race schedule, he could be any where! What we do know, is that Matt is bringing his painted out replica Arby’s race car and a whole lot of fun with him. The Arby’s Charity Tour bus will be on-site for customers to learn how they can get involved in youth mentoring through Big Brothers Big Sisters. There will also be games, music, Arby’s giveaways and of course you’ll hear that engine roar!

“Customers who pick the right location are in for a big surprise when they pull through the drive-thru and Matt Kenseth hands them their order,” said Chris Kuehn, Senior Vice President of National Marketing, Arby’s Restaurant Group, Inc. “Matt is the perfect ambassador for an Arby’s drive-thru because of his love for our unique, fresh food and his incredible speed.”

While on duty, Matt and the Arby’s staff will be handing out free samples of the new Popcorn Chicken Shakers. Arby’s Popcorn Chicken Shakers are bite sized pieces of chicken that start with 100 percent all natural chicken breast in a crispy, seasoned breading. Ideal for in-store or on-the-go snacking, customers can choose from either a fiery Buffalo or tangy BBQ sauce, pour as much or as little sauce as they like, and shake to their own personal perfection. When you are always on-the-go like NASCAR driver Matt Kenseth, you want delicious food that’s as easy as take and shake!

Arby’s is the primary sponsor of Kenseth’s No. 17 Ford Fusion in the NASCAR Busch Series. As part of the sponsorship, every time Matt wins a race (Busch or Nextel), Arby’s gives away free medium curly fries to America on the Monday following the race (it’s happened twice already). "Matt's Monday" free medium curly fry give away is valid only on the Monday's following a race won by Matt Kenseth in 2007, limited to one order per person with race results, while supplies last, is not valid with any other offer and is available at participating Arby's locations.

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