The Pit Stop

February 8, 2008 5:40 PM

Daytona 500 news, sponsorship news and more...

Starting tonight on ESPN2 at 7pm is going to be a 5 part look at Dale Jr. and his transformation over to the Hendrick Motorsports team. The show is titled "Dale Jr. - Shifting Gears."

Fox has sold out the Daytona 500 ad spots for 550,000 for a 30 second ad which is up from 475,000 last year. Overall though they have sold out 85% of the ad time they need.

NASCAR racing is the fourth favorite sport in America.

Dario Franchitti is going to get the Dodge Journey as a sponsor for the Daytona 500.

Patrick Carpentier is going to be getting Valvoline as a sponsor for his #10 car in select races including the Daytona 500, Las Vegas, Texas in April, Bristol in August, and the California race in August.

Shark Energy Drink is going to be the sponsor for the #36 Nationwide Series car driven by Kenny Wallace.

The Daytona 500 entry list is up to 54 names now as both John Andretti in the #34 car and Eric McClure in the #37 car are going to attempt to make the race.

The July Daytona race is now going to be called the Coke Zero 400 presented by Coca-Cola.

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