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The Pit Stop


February 20, 2010 9:21 AM

NASCAR Head-2-Head Knockout' PR

DIRECTV's "NASCAR Head-2-Head Knockout' Brings First-Ever Bracket Competition For Charity to NASCAR Sprint Cup Series™, Intensifying Driver Rivalries With A 'Race Within A Race'

Drivers Battle it Out For Their Favorite Charity;
Fans Get a Chance to win $1 Million for Picking the Perfect Bracket

EL SEGUNDO, Calif., Feb. 16, 2010 - DIRECTV, the exclusive provider of the NASCAR HOTPASS™ broadcast, teams up with FOX Sports and NASCAR® to announce the inaugural DIRECTV's NASCAR® Head-2-Head Knockout competition - an innovative new bracket-format competition that will showcase existing and new rivalries amongst 32 NASCAR Sprint Cup Series™ drivers in a high-stakes contest over the course of four races during the 2010 NASCAR Sprint Cup Series™ schedule.
The unique DIRECTV bracket-format competition breaks new promotional ground for NASCAR® racing as it will be the first time in the sport's history that drivers will compete in a bracket, head-to-head fashion, for charity.

The stakes are high for both drivers and spectators alike as winning drivers will build up cash prizes each week, with a total of $500,000 donated to charity during the course of the program. Consumers participating in the bracket have a chance to win a new car and the ultimate prize, a check for $1 million dollars to the person who picks a perfect bracket. Fans can get more information now by visiting www.directv.com/nascar and can begin entering their brackets on April 11. The program will also be promoted at NASCAR.COM.

The competition divides 32 NASCAR Sprint Cup Series™ drivers into four regional brackets, with each driver going head-to-head against a new competitor each week in a single elimination format. Participating drivers advance to subsequent rounds by finishing higher than the driver they're matched up against each week. In classic "tournament" fashion, rounds one through three will narrow the field down to "The Fastest Four" who will trade paint for DIRECTV'S NASCAR® Head 2 Head Knockout Championship at Darlington Raceway

The initial 32 drivers will be comprised of the 12 drivers who participated in the 2009 Sprint Cup Chase and the winners of the first seven races of the 2010 Sprint Cup Series. The 13 remaining bids will be determined by a selection committee to round out the 32-man field.

Following is a schedule for DIRECTV's NASCAR® Head-2-Head Knockout competition in 2010:
• Round One on April 18 (Samsung Mobile 500 at Texas Motor Speedway)
• Round Two on April 25 (Aaron's 499 at Talladega Superspeedway)
• Round Three on May 1 (Crown Royal Your Name Here 400, Richmond International Raceway)
• "The Fastest Four" on May 8 (Southern 500 at Darlington Raceway)

"Given DIRECTV's passion for absolutely anything sports related, we're excited to partner with NASCAR® and FOX to showcase some of the intense rivalries that we all know exist within the NASCAR Sprint Cup Series™," said Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV. "It will be exciting to watch the mano-a-mano match-ups unfold, creating a whole new competitive dynamic for our customers to enjoy on four Sundays this spring."

"DIRECTV's NASCAR® Head-2-Head Knockout competition is another example of DIRECTV's commitment to NASCAR® and our fans," said Jim O'Connell, NASCAR's Vice President of Corporate Marketing and International Development. "We are thrilled to have DIRECTV as a long time partner and look forward to our fans following the match ups on the NASCAR HOTPASS® broadcast."

NASCAR HOTPASS®, DIRECTV's exclusive broadcast that allows you to experience the race from the driver's vantage point, will transform into the ultimate way to track your brackets during the four-week competition and will be the best way to follow along.

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