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The Pit Stop


February 2, 2011 5:04 PM

Mike Wallace, Clint Boyer, And More News

Mike Wallace has tapped as the replacement driver for Matt Kenseth during the Daytona SpeedWeek 2011 if Katie Kenseth gives birth. 

Pepsi MAX will be back to sponsor Jeff Gordon for the Bristol Race in March and Daytona in July.

Hartford is not going to coming back as a sponsor for Clint Boyer this season.

Got this in an email


Driver Clint Bowyer, Kroger and Totino's Team Up for Augmented-Reality Racing Video Game


It's a dream come true for the "kid" in all of us - pizza and a video game, together inside the same box! Totino's announced today an exclusive promotion with the Kroger Family of Stores, allowing consumers to use their Totino's pizza box to play an exciting and challenging augmented-reality video game starring Cup driver Clint Bowyer. The game will be prominently displayed on specially marked Totino's boxes sold exclusively at the Kroger Family of Stores beginning Feb. 13.

Fans of all ages will be able to enjoy a tasty Totino's pizza and then simply use the actual Totino's box to activate the "Get Behind the Wheel" augmented-reality video game via their computer webcam. The Totino's box acts as the steering wheel to maneuver the car along the track. To view the game, visit www.Racefans.Daytona500.com and click on the Get Behind the Wheel banner ad.

"The interactive technology enhances the consumer's experience with Totino's," said Drew Jameson, Customer Promotions Marketing Manager for General Mills. "As a proud sponsor of Clint Bowyer's Sprint Cup Series car, we are excited to build on our partnership by creating this augmented-reality video game available exclusively at the Kroger Family of Stores. Families can enjoy a great pizza followed by game night!"

Augmented reality combines real and virtual worlds and is interactive in real time. The augmented-reality world is triggered by the use of a "marker" - a black and white square - that the consumer's computer webcam registers to launch the game.

The player controls Clint Bowyer's No. 33 General Mills car in a race to get him from his home to the Daytona 500 in the fastest time possible, so that Bowyer doesn't miss the big race. Bowyer provides the voice-over for the game, as players must avoid obstacles along the way, including oil slicks, garbage cans and construction cones that will increase their overall time. In addition, players can pick up "speed boosts," which will blast them through the race at accelerated speeds.

"I wish I could eat Totino's pizza during some of these 500 mile races," said Bowyer. "How many people drive 500 miles without eating something? I can't wait to play this game."

The specially marked Totino's box will provide players the ability to control the car's steering left or right, while they can use their mouse to change gears to adjust the speed. High scores are recorded in a local and global scoreboard, urging the player to try again to beat the fastest time.

There is also a mini-game within the game. When players arrive at the "pit stop," they attempt to fill Clint's car with as many Totino's pizzas and pizza rolls snacks as possible, which raises the player's fuel meter and "fuels" Clint. Without the pizzas, the player will run out of gas and Bowyer's car won't make it to the race.

The microsite that hosts the augmented reality game will also include an instant win sweepstakes that will deliver four lucky fans to the 2012 Daytona 500. Two players will be randomly selected to win a 3-day, 2-night trip for two to attend the 2012 Daytona 500 and take a pit and garage tour. To view Official Rules, please visit www.Get-Behind-the-Wheel.com.

For consumers without webcam access, there will be an option of playing the game using keyboard controls. The game will be available for online play through May 31, 2011.

Clint Bowyer has driven the No. 33 General Mills Chevrolet in the Sprint Cup Series since 2009. General Mills, which owns and distributes the Totino's brand, has been a proud sponsor in Sprint Cup Series racing since 1998.


Got this in an email as well.

New Charity-Branded Packages of BC and Goody's Powders Go On Sale To Benefit Wounded Warrior Project and Victory Junction on Behalf of Trace Adkins and Richard Petty

PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country

Memphis, TN (Feb. 2, 2011) - Fans of BC and Goody's powders will notice new packages on the shelves branded with familiar faces and charity logos. The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. For a limited time, you'll find Trace Adkins and Wounded Warrior Project (WWP) on select boxes of BC, and Richard Petty and Victory Junction on select boxes of Goody's. With each purchase made between January 1 and March 31 of these specially-marked boxes of BC or Goody's, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand.

 The release of the new packages of BC Powder and Goody's Headache Powders is a part of the Pick A Powder campaign (www.pickapowder.com) sponsored by BC and Goody's in which Adkins and Petty have been competing in a friendly rivalry since the summer of 2010. For the campaign, the two celebrities have gone head-to-head in each other's "worlds" to see which one of them experiences the most pain and which brand - between BC Powder and Goody's Headache Powders - has the most loyal users around the country.

 "With this charity component of the Pick A Powder campaign, now the loyal fans of BC and Goody's can team up with Team Trace and Team Richard to help the two charities and benefit wounded service members and chronically ill children across the country," said Traci Plate, Powders Brand Manager, GlaxoSmithKline. "This is also a great opportunity for fans of the powders as well as fans of Richard and Trace to purchase limited-edition branded items for keepsakes." 

 According to Wounded Warrior Project, more than 40,000 of our nation's armed forces have been physically wounded during the current military conflicts. Hundreds of thousands more are estimated to be recovering from invisible wounds of war, including post-traumatic stress disorder, major depression, and traumatic brain injury. 

 "This is a wonderful partnership between BC Powder, Trace Adkins, and Wounded Warrior Project, and a great way for consumers to support our injured servicemen and women," said Adam Silva, Chief Development Officer, Wounded Warrior Project. "Trace Adkins has been a long-time supporter of WWP. Fans of his and ours can now use their purchases to voice their support and make a difference in the lives of our wounded warriors." 

 Victory Junction (www.victoryjunction.org) is a year-round facility located in Randleman, NC that is committed to providing children with serious and/or ongoing health issues an opportunity to attend camp and enjoy inspiring and rewarding experiences just like any other child. The organization holds a special place for Richard Petty because it was founded by Kyle and Pattie Petty in honor of Richard's late grandson and former NASCAR driver, Adam Petty, who had the dream to start a camp. Today Adam's dream lives on in the children who attend Victory Junction as well as the donors and volunteers who help fund and support these life changing experiences. 

 "It is an honor for our organization to be a part of this campaign in partnership with Goody's Headache Powder and one of our biggest supporters, my grandfather, Richard Petty," said Austin Petty, Executive Vice President, Victory Junction. "Victory Junction strives to make a positive and lasting impact in the lives of so many children who need us and now Goody's users can have that same impact for our children for years to come. Camp supports Team Richard all the way!" 

 Adkins and Petty have both recorded messages in support of the charities that can be found on the Pick A Powder campaign web site. During the first weekend of April at the Goody's Fast Relief 500 in Martinsville, their respective charities will be presented with a check from BC and Goody's to continue their work and missions. For more information, visit www.pickapowder.com.
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