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9 Questions with AJ Daulerio
4. What's the Impact of ESPN Citing Deadspin?
Posted On 05.17, 2013

5 of 10

‹‹ 3. Has Leitch's Influence Changed? 5. Mainstream Media Trying to Embrace Blogs? ››

RCS: You had a big moment last week when ESPN cited your story as the source in the Mark McGwire-steroid controversy.  This came some two years after they created a company policy that "…the use of the site 'Deadspin.com' as a source of credible information is not allowed under any circumstance." Were you surprised, and what does it mean for Deadspin, your relationship with ESPN, and more generally, sports blogs?

Daulerio: I don't think it's honestly as big a deal as I made it out to be -- or anyone did for that matter. I think we had the benefit of a slow news week on our side. Obviously, ESPN is a lot more open to not just us, but many other blogs out there as legitimate news sources. It's not like they just threw the story up there right off of our post and ran with it. The producers of both the morning SportsCenter and Around The Horn called to check out some of the facts on it before they ran with it. 

And the relationship with ESPN has always been a little more coridal than it appears. I think you'd be surprised at just how many people over there read blogs and enjoy them, even though some of the content is done at their company's expense. They take it all in stride and, frankly, probably realized any obsessive coverage about their programming and personalities from sports blogs is not bad for business.




‹‹ 3. Has Leitch's Influence Changed? 5. Mainstream Media Trying to Embrace Blogs? ››

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