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9 Questions with AJ Daulerio
5. Mainstream Media Trying to Embrace Blogs?
Posted On 05.17, 2013

6 of 10

‹‹ 4. What's the Impact of ESPN Citing Deadspin? 6. Is the Future of Sports Journalism Online? ››

RCS: Yahoo! and AOL have had blogs for a while, and now ESPN has jumped in the game with their network of NFL, College Football, and NBA blogs. Do you think the mainstream media is embracing blogs, trying to replace them, or both?

Daulerio: I don't think they're trying to replace them by any means. I just think they've realized that they can be used as a viable extension of their online presence that won't necessarily undermine their brand or their more traditional journalists. (Woah. That sounded very Six Sigma. Christ.) It's true, though. I think it's the same concept that most of the print publications have realized in the last few years which is posting some of your print content online (and keeping it there) isn't going to collapse the subscription model altogether. The online audience is growing more and more each day and there a lot more psycho-demographic studies and all that horses*** they can utilize to grow a business.

Yes, I just said psycho-demographics. I have no idea why.




‹‹ 4. What's the Impact of ESPN Citing Deadspin? 6. Is the Future of Sports Journalism Online? ››

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