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11 Questions with Chuck Todd
2. What Makes ESPN.com Good?
Posted On 05.17, 2013

3 of 12

‹‹ 1. Politics Preparation for Sports? 3. Innovation in Political Media Drive by Sports Media? ››

RCS: With regards to online media, you’ve said that the ideal news site would in many ways emulate ESPN.com. What does ESPN do better than the typical news site?

Todd: Well I used to say that about ESPN.com two years ago. I’ll be honest. I don’t like the new format. It doesn’t feel as user friendly. It’s trying too hard to incorporate video. That’s just my opinion.

On a total side note here, a lot of websites are trying to incorporate video and text as one in the same. And everybody is waiting for this convergence. Obviously more and more people have broadband and more and more people are comfortable viewing video on the web, but it’s still really the secondary thing to do on the web, not the primary thing, which is to read.

That said, I still think the way ESPN.com is organized is still the best way to design a political site. If I were designing a political website for me I would still model it after some version of ESPN.com. Not quite the current version, but that’s OK.

RCS Interviews Chuck Todd




‹‹ 1. Politics Preparation for Sports? 3. Innovation in Political Media Drive by Sports Media? ››

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