I'm Going to Disneyland!
With the NFL lockout threatening to eliminate the 2011 season, there’s a chance we've heard the last “I’m going to Disneyland" (or "Disney World," depending on which coast you live near), at least for a while. Although not exclusive to the NFL (the phrase has been uttered by winners from the NBA, NHL, MLB, among other sports and competitions), it is most synonymous with a player on the winning Super Bowl team.
The line is a relatively recent ad campaign whose origins trace back to December 1986. Disney’s CEO Michael Eisner and his wife were having dinner with two pilots who had just flown around the world without refueling. Eisner’s wife asked what they planned to do next and they replied, “Well, we’re going to Disneyland.” And that became an inspiration.
One month later, after the New York Giants won Super Bowl XXI at the Rose Bowl in Pasadena, quarterback Phil Simms was filmed to shout out the phrase, which sounded natural, as Disneyland is located just miles away in Anaheim. Simms was paid a reported $75,000 and Disney's "What's Next" ad campaign was born. Since then, the line was uttered by a Super Bowl-winning player every year except in 2005.