For many, the Super Bowl commercials are bigger than the game itself. Over time the ads that premiered during the most-watched television event of the year have become more expensive, more elaborate, and generated more buzz.

This year’s crop of Super Bowl commercials was relatively lackluster, but it still has been discussed almost as much as the game. Good ads become water cooler topics for days. The great ones get talked about for a week, or maybe even a month. But truly iconic ads are remembered for years. Many things can make an ad iconic - originality, humor, irreverence, or just very well produced.

RealClearSports has scoured through commercials from all the past Super Bowls and various lists of the best Super Bowl ads of all time and come up with our own list of the Top 10 Iconic Super Bowl Commercials.

One notable omission from this list is the famous Mean Joe Green Coca-Cola commercial. That is because that particular ad did not premiere during the Super Bowl, otherwise it would surely be near the top of our list.