RCS: It seems like much of the purpose behind creating SportsNation was to engage interactive sports fan. For that type of fan, why do you think it is a more satisfying experience to send a tweet to SportsNation rather than, for example, leave a comment on Deadspin?

Beadle: Well, because at the end of it all, TV is king. I think the same way you unleash a local news camera into the public and people freak out, is the same thing as seeing your avatar and your handle on ESPN2 or ESPN. I think it's kind of a thrill and it's kind of cool.

Fans spend many, many hours of their personal time devoted to watching these channels. I think they really feel like a part of it when we call them out, or whoever calls them out and actually makes them part of the show. It's fun. I think I would definitely want to be a part of it, especially if I'm sitting here watching ESPN2 for six hours a day. It's kind of nice to have my name said.

8 Questions with Michelle Beadle