CARL LEWIS

OLYMPICS HISTORY: Lewis may be the greatest track & field star of all-time. He has 10 Olympic medals (nine of them gold) that span four Olympic Games from 1984-1996. He and Al Oerter are the only two people to have won the same event four times in a row (Lewis for long jump and Oerter for discus).

Despite Lewis' success, he didn't garner many advertising deals.  But he did appear in a commercial for Pirelli tires in which he runs on water and scales the Statue of Liberty.

(Sorry for the Bill Maher intro)