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LeBron Pokes Fun at Himself in McDonald's Commercial

You remember that Heat rally where LeBron promised to win not one, not two, not three...championships. Well, McDonald's and LeBron poke a little fun at that statement in this ad. Anyone else think LeBron is now trying too hard to fix his image? Seems a little disingenuous to me. Speaking of disingenuous - what's the deal with the woman's reaction when she wins a million bucks? That's about the reaction I'd have if I won a free value meal not a million bucks.